BriefCreating a radical brand to usher in the future of fashion consumption for recommerce platform rlvd. Visit rlvd.com to see the brand in action.
ApproachA down to earth and casual approach to luxury for the new recommerce platform that wants to redefine the idea of ownership, extend product life cycle, reduce excess and enable the luxury market to join the circular economy.
Logo, tone of voice, art direction
Packaging and merch