Brief
Build a polo-wear brand from polo players to polo players.
Approach
For years polo-wear has been synonymous with fashion brands like Ralph Lauren and its likes. But there hasn’t been a pure active-wear polo brand which focuses on the intensity of the sport, is modern and still does justice to the strong heritage of the sport.
Scope
Strategy, positioning, messaging, identity, customised font, website, advertising, packaging, photography, illustration.
Identity
Stationery
Packaging
Photography – Advertising
Illustration
Website
