Brief
A series of campaigns and films for MSI Reproductive Rights, the charity highlighting the importance choice and access for women all over the world.
Approach
Our first film “My Body Is Not Political” gives voice to women saying they will not give up on their hard-fought rights. Followed by a second film “What Does Choice Mean?” celebrating MSI’s 50 years of life-saving work. Our first campaign “In A World Where” underscores the gap between the amount of choice at our disposal for everything else than reproductive rights. Our latest campaign “Choice On The Ballot” stresses the importance of keeping reproductive rights in mind while voting in 2024.
