Brief
Apropos was approached by Kaplankaya, a new hospitality and residential destination set along the Turkish Aegean coast, to redevelop its strategic positioning and visual assets ahead of its official launch.Approach
We worked on making Kaplankaya stand out as the first eco-friendly residential and hospitality destination of its kind to combine architectural excellence and five star service with best-in-class wellbeing.
Scope
Brand strategy, communications strategy, identity, packaging, advertising, website, film, photography, social media.
Identity
Brand film
Photography
Advertising
Product
Illustration
Website
