Brief
Create a new brand for a an initiation training program destined to snow sports practitioners. The program provides the knowledge to allow everyone to safely and freely evolve with the pleasure of off-piste sports. ista-education.com
Approach
A solution that mixes education and extreme sports aesthetics, and is suitable for both a B2C as well as a B2B audiences.
Scope
Strategy, naming, corporate identity, digital, retail applications.
