Brief
Apropos worked closely with Eric Kayser and in collaboration with studio En Ville (envilleintown.com) to articulate a distinctive brand position that clearly sets the brand apart from its competitors, and developed this strategic platform into a completely refreshed and refocused identity.
Approach
Suffering from a brand misconception, our approach was to reclaim the artisanal nature of the brand and push that message across all brand touchpoints.
Scope
Strategy, positioning, messaging, identity, photography, illustration, website, packaging, interiors.
Identity
Packaging
In-store messaging
Website
