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Brief

The new platform that combines gamification, content and shopping to create a luxury fashion styling experience.

Approach

Our campaign invites users to explore a world peopled by avatars who embody the infinite possibilities of high fashion as a means of complete discovery and self-expression.
Identity
App
Campaign (digital)
Campaign (outdoor)
Collaborations
Social media
Stickers and postcards

Clé de Rive

Estia

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