International property investment group Athena Advisers hired Apropos to help them transition from a B2B to a B2C positioning. As the company grew, we continued our partnership as we developed the group’s sub-brands.
A new positioning that speaks the same language as its customers and understands the lifestyle they aspire to.
Strategy, brand hierarchy, communication plan, identity, website, film, photography, content, illustration.
Athena Collection (sub-brand)
Athena Private Finance (sub-brand)