• WORK
  • CLIENTS
  • PROCESS
  • ABOUT
  • CONTACT
ALPS---Bride-les-Bains2

Brief

International property investment group Athena Advisers hired Apropos to help them transition from a B2B to a B2C positioning. As the company grew, we continued our partnership as we developed the group’s sub-brands.

Approach

A new positioning that speaks the same language as its customers and understands the lifestyle they aspire to.

LISBON-2_2

Scope

Strategy, brand hierarchy, communication plan, identity, website, film, photography, content, illustration.

Brand film

Identity

athena_logo3

Advertising

athena_newspaper_ad_02
athena_AD3

Illustration

athena_illos

Athena Collection (sub-brand)

athena_collection_logo

Website

athenaweb.001

Athena Private Finance (sub-brand)

athena_PF_logo

Website

AP_athena_PF_laptop

Rosie & Wolfe

WOOL AND THE GANG

© 2022 Apropos