rbr-main

Brief

Build a polo-wear brand from polo players to polo players.

Approach

For years polo-wear has been synonymous with fashion brands like Ralph Lauren and its likes. But there hasn’t been a pure active-wear polo brand which focuses on the intensity of the sport, is modern and still does justice to the strong heritage of the sport.

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Scope

Strategy, positioning, messaging, identity, customised font, website, advertising, packaging, photography, illustration.

Identity

LOGO-WIDE

Stationery

STATIO-WIDE

Packaging

PACK-NEW-WIDE

Photography – Advertising

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Illustration

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Website

WEB-WIDE