MAIN-SYMM

Brief

Apropos worked closely with Eric Kayser and in collaboration with studio En Ville (envilleintown.com) to articulate a distinctive brand position that clearly sets the brand apart from its competitors, and developed this strategic platform into a completely refreshed and refocused identity.

Approach

Suffering from a brand misconception, our approach was to reclaim the artisanal nature of the brand and push that message across all brand touchpoints.

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Scope

Strategy, positioning, messaging, identity, photography, illustration, website, packaging, interiors.

Identity

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Interiors

SHOPS-WIDE

In-store messaging

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Website

WEB-YES-FINAL