kap-new-home-aninga

Brief

Apropos was approached by Kaplankaya, a new hospitality and residential destination set along the Turkish Aegean coast, to redevelop its strategic positioning and visual assets ahead of its official launch.

Approach

We worked on making Kaplankaya stand out as the first eco-friendly residential and hospitality destination of its kind to combine architectural excellence and five star service with best-in-class wellbeing.

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Scope

Brand strategy, communications strategy, identity, packaging, advertising, website, film, photography, social media.

Identity

AP_Kap_logo_01

Brand film

Photography

AP_kaplankaya_photos_04
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Advertising

AP_kaplankaya_AD_01

Illustration

kap-illos

Website

kap-webnew